Horse Scout
Blackbox Connect #19 (August 14th-25th)
United Kingdom

Horse Scout is a UK-based global equestrian network endorsed by Olympians and professionals. Currently operating an advert sales model and advocate social media influencer programme to grow their database for data lead marketing, Horse Scout will further expand their offering to a branded insurance, commerce platform, and global horse bloodline database. With the ultimate goal to create the oracle for all things equestrian, Horse Scout intends to utilise tech trends, including the creation of AI systems, to automatically enroll and manage data via CRM. 


Lucienne Elms

Lucienne Elms is a British, professional equestrian sportswoman and international equestrian facilitator. As founder and CEO of Horse Scout, Lucienne is now utilising her wealth of equestrian experience, and newborn tech enthusiasm to fulfil her vision of creating the leading global equestrian network.