Blackbox Connect #15 (Spring, May 9-20)
United Arab Emirates

Pricena is the leading shopping comparison website and app in the Middle East that allows consumers to compare prices of products online. Users can find millions of products from hundreds of stores in a wide variety of categories including electronics, fashion, appliances, and more.


Haneen Dabain

Haneen Dabain is a cofounder of, the leading price comparison website in the Middle East. Before setting up Pricena, Haneen worked in web development and management of digital projects for large clients in the Middle East. She is a web, technology and e-commerce enthusiast and a frequent writer about these topics as well.